About

Absolutely — if you’re part of a live music venue, club, or organisation looking to grow your audience and strengthen your community, Crowdbuilder is for you.
You’ll work with a playful, fill-in-the-gaps format covering six key topics essential for audience and community development. It’s not about having the right answers — it’s about sparking conversations, shifting perspectives, and building a shared vision with your team.
Originally created by and for live music venues, this collaborative tool can also help any cultural or artistic organisation rethink how they engage with their communities. Whether you’re running a club, venue, a creative space, or part of an artistic collective,  Crowdbuilder helps you and your team reflect, strategise, and grow your audience together.
More than just a tool, Crowdbuilder is an invitation to collaborate, explore, and imagine new ways of connecting with your crowd — together.

We recommend setting aside about two hours for a full session with your team. That said, Crowdbuilder is flexible: you can explore it at your own pace, split it into shorter sessions, or focus on specific sections depending on your needs. There’s no rush: take the time you need to reflect and collaborate meaningfully.

To help keep things on track, we suggest nominating a game master: someone who can guide the group, monitor time, and make sure everyone stays engaged.

Not at all! Crowdbuilder is designed to be accessible to everyone: no special knowledge or facilitation skills required. All you need is a team, a bit of curiosity, and a willingness to think together. If you’d like, you can appoint someone as a “game master” to guide the process, but it’s optional and easy to do.

The website will also be available in several languages to make it easier for teams across Europe to use, and more translations are on the way! If your language isn’t available yet, feel free to contact us or follow Live DMA on social media to stay updated when new versions are released.

By the end of your session, you’ll have a clearer strategy for growing your audience and strengthening your community. You’ll also gain shared insights, identify areas for change, and open up important conversations with your team. It’s not about ticking boxes:  it’s about building a common vision for your venue’s role in the lives of your audience.

Absolutely! Crowdbuilder is designed to be reusable and adaptable. You can revisit it each season, or return to it whenever you’re facing change or want to spark new ideas. It’s also a great tool to use again when you’re working on a new audience target, serving as both a starting point and a check-in tool for ongoing development.

No. We do not collect, track, or store any data. Everything you write down stays with you and your team. It’s up to you to make sure you download the PDF with your results at the end of the exercise. Your reflections, strategies, and discussions are entirely yours.

Absolutely! Crowdbuilder lets you save your progress and return to it anytime using a personal link sent directly to your email.

No sign-up needed! Crowdbuilder is completely free and open-access. You can use the tool directly from the website, and download any materials you need. No accounts, no passwords: just dive in and start building your crowd.

We’d love to hear from you! Crowdbuilder is a living, evolving tool, and your input helps us make it better. Whether you have suggestions for improvement, want to help translate the tool into your language, have ideas to make it more accessible, or would like to share a testimony about your experience using the tool, don’t hesitate to reach out.

You can contact us via the form on the website or through Live DMA’s social media channels.