Caja de ideas

In order to attract new audiences, Povero Ragno developed secret line-up concerts. They announce a date, but no line-up. People come, the concerts take place, and the names of the bands are only announced at the end of the night. This creates a very specific experience of the venue: people come to be surprised, and with no expectations for the music. The artists programmed in the secret shows are usually emerging. Povero Ragno offered artists, as a form of compensation, to create some communication content (photos, video interviews…) that they could use after. The venue workers’ experience was thus also turned upside down as the effort on communicating around the artist came after the show, and not so much before as it usually does.