Idea Box

Need inspiration? Check out our Inspiration Corner to see how live music organisers across Europe are doing it! You can browse ideas tested by live music organisers, sorted here per theme (artistic side or settings side) and per country.

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Povero Ragno's secret line-ups

Centallo, Italy

In order to attract new audiences, Povero Ragno developed secret line-up concerts. They announce a date, but no line-up.

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In order to attract new audiences, Povero Ragno developed secret line-up concerts. They announce a date, but no line-up. People come, the concerts take place, and the names of the bands are only announced at the end of the night. This creates a very specific experience of the venue: people come to be surprised, and with no expectations for the music. The artists programmed in the secret shows are usually emerging. Povero Ragno offered artists, as a form of compensation, to create some communication content (photos, video interviews…) that they could use after. The venue workers’ experience was thus also turned upside down as the effort on communicating around the artist came after the show, and not so much before as it usually does.

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G Live Lab's promise to start on time

Helsinki, Finland

G Live Lab Helsinki commits to always start their concerts on time, ensuring its audience will be able to get the last train home after the show.

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G Live Lab Helsinki commits to always start their concerts on time. If the artists start late, they are not paid, so this is a great incentive to start on time. This ensures the audience is reassured to get their last train home after the concert, and not miss either the train or the end of the concert. This ensures a relaxed experience for the audience. Of course, this depends on cultural differences among countries, and it might not work everywhere in Europe.

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Scheune's Neighbour Party

Dresden, Germany

How to get to know your neighbours better? Set up a party!

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Once a year, Scheune invites the venue’s neighbours for a food party. A relaxed way of getting to know them better, and give the venues’ contact in case of noise disturbance.

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Scheune's Voting Ashtray

Dresden, Germany

Scheune set up a voting ashtray in front of their venue to get feedback from their audience.

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In order to get feedback from their audience, Scheune have set up a voting ashtray in front of the venue. Audience members who smoke can throw their cigarette butts into an ashtray which asks a question (e.g. do you prefer metal shows or punk shows?) and audience members choose their preferred answer. This anonymous and fun way of getting some audience feedback is quite simple to put in place, although it may have pose some democratic issues as only people who smoke can partake in the vote.

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About Crowdbuilder

Live music is, above all, about people. With Crowdbuilder, live music organisers can rethink how they connect with audiences and strengthen their local communities.
Love your audience as much as the music you bring to the stage — and play with your team to turn your audience into your headliner.

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