Ideenbox

Brauchst du Inspiration? Schau dir unseren Inspiration Corner an, um zu sehen, wie Live-Musikveranstalter in ganz Europa das machen. Du kannst Ideen durchstöbern, die von Live-Musikveranstaltern getestet wurden und hier nach Themen (künstlerischer Bereich oder Veranstaltungsbereich) und nach Ländern sortiert sind.

Möchtest du deine Best Practices teilen und andere inspirieren?

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Sala Mardi Gras' Money Back Guarantee

A Coruña, Spain

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In order to attract people in the neighbourhood not yet convinced the venue is for them in their audience, Sala Mardi Gras offers people who buy a ticket at the door to be integrally reimbursed if they don’t like the concert, as long as they leave the venue before the 4th song of the band. This allows concert-goers to be reassured as to the investment they make when going out. In several years of having this policy, they had to give the money back only one time.

Siehe die Website

Scheune's Voting Ashtray

Dresden, Germany

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In order to get feedback from their audience, Scheune have set up a voting ashtray in front of the venue. Audience members who smoke can throw their cigarette butts into an ashtray which asks a question (e.g. do you prefer metal shows or punk shows?) and audience members choose their preferred answer. This anonymous and fun way of getting some audience feedback is quite simple to put in place, although it may have pose some democratic issues as only people who smoke can partake in the vote.

Siehe die Website

Scheune's Neighbour Party

Dresden, Germany

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Once a year, Scheune invites the venue’s neighbours for a food party. A relaxed way of getting to know them better, and give the venues’ contact in case of noise disturbance.

Siehe die Website

Povero Ragno's secret line-ups

Centallo, Italy

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In order to attract new audiences, Povero Ragno developed secret line-up concerts. They announce a date, but no line-up. People come, the concerts take place, and the names of the bands are only announced at the end of the night. This creates a very specific experience of the venue: people come to be surprised, and with no expectations for the music. The artists programmed in the secret shows are usually emerging. Povero Ragno offered artists, as a form of compensation, to create some communication content (photos, video interviews…) that they could use after. The venue workers’ experience was thus also turned upside down as the effort on communicating around the artist came after the show, and not so much before as it usually does.

Siehe die Website

G Live Lab's promise to start on time

Helsinki, Finland

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G Live Lab Helsinki commits to always start their concerts on time. If the artists start late, they are not paid, so this is a great incentive to start on time. This ensures the audience is reassured to get their last train home after the concert, and not miss either the train or the end of the concert. This ensures a relaxed experience for the audience. Of course, this depends on cultural differences among countries, and it might not work everywhere in Europe.

Siehe die Website

Über Crowdbuilder

Bei Live-Musik geht es vor allem um Menschen. Mit Crowdbuilder können Live-Musikveranstalter überdenken, wie sie mit ihrem Publikum in Kontakt treten und ihre lokalen Communities stärken.
Liebt euer Publikum genauso wie die Musik, die ihr auf die Bühne bringt – und arbeitet mit eurem Team zusammen, um euer Publikum zu eurem Headliner zu machen.

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