Գաղափարների արկղ

In order to attract people in the neighbourhood not yet convinced the venue is for them in their audience, Sala Mardi Gras offers people who buy a ticket at the door to be integrally reimbursed if they don’t like the concert, as long as they leave the venue before the 4th song of the band. This allows concert-goers to be reassured as to the investment they make when going out. In several years of having this policy, they had to give the money back only one time.

In order to attract new audiences, Povero Ragno developed secret line-up concerts. They announce a date, but no line-up. People come, the concerts take place, and the names of the bands are only announced at the end of the night. This creates a very specific experience of the venue: people come to be surprised, and with no expectations for the music. The artists programmed in the secret shows are usually emerging. Povero Ragno offered artists, as a form of compensation, to create some communication content (photos, video interviews…) that they could use after. The venue workers’ experience was thus also turned upside down as the effort on communicating around the artist came after the show, and not so much before as it usually does.

G Live Lab Helsinki commits to always start their concerts on time. If the artists start late, they are not paid, so this is a great incentive to start on time. This ensures the audience is reassured to get their last train home after the concert, and not miss either the train or the end of the concert. This ensures a relaxed experience for the audience. Of course, this depends on cultural differences among countries, and it might not work everywhere in Europe.